We collect information directly form you, and automatically as you use our website.

• Information We Collect Directly From You:
  • Reservation information: Your name, email address, home and business address, phone number, nationality and payment card information.
  • Stay Preferences: Information such as stay and room preferences made during the course of your reservation such as your preferred room type and specific request to the LASpatel.
  • Customer Service Inquiries: We collect information from you when you make an inquiry with us, such as inquiries regarding on-property events, including your name and contact information.
  • Contests/Promotions: If you choose to participate in one of our competitions or sweepstakes, sign up on property to receive our newsletters or other special offers and promotions, or participate in one of our other services we collect your name, contact information, and other information that you choose to provide to us.
• Information We Collect Automatically:
• We and our service providers use cookies, pixels, web beacons, tracking tools and other similar technologies on our website to collect information and provide you with the services that you have requested or participate in and to provide targeted advertising. Subject to local consent requirements, we may use this and other information we collect, such as a hashed email address, to help us and our service providers identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). We, and our service providers, also may use the cross-device tracking and other information we learn about you to serve targeted advertising on your devices. We also use the information that we collect to improve our products and services as well as your experience when visiting our websites. Please see Cookies and Other Tracking Technologies below for additional information.

• We use your personal information for the following purposes:
  • To process your reservation request and to enhance your stay.
  • For customer service purposes.
  • Consistent with applicable law, for marketing.
  • To determine the success of our marketing campaigns.
  • To protect our rights and interests and the rights and interest of other parties.
  • To administer surveys and questionnaires, such as for market research or user satisfaction purposes.
  • For legal purposes, including to respond to requests from law enforcement.
  • For fraud prevention.
  • To evaluate the use of our website and to improve the usage of our website. For example, we may review which features of our website are most popular. We also may review your feedback to help us determine how to improve our website.

• What is cookie: A ‘cookie’ refers to a tiny text file that is placed on a user’s web browser or device to store and retrieve information about them. When you visit our website, you may receive a cookie. Additionally, in certain cases and where legally allowed, cookies may also be utilized for specific email campaigns.
• What types of cookies we use and how we use them: Our cookies: We enlist the services of third-party providers to assist us in maintaining and improving our website, as well as managing and enhancing our advertising efforts. These parties place cookies as per our instructions to gather data and deliver ads that we believe would be of interest to you. They may also offer us statistical and analytical insights on our marketing practices. We may also share the information we obtain through cookies (and other tracking technologies) with these providers for their own analytical and marketing purposes.
• Managing cookies and opting out: Our Cookie Preferences tool enables you to alter your cookie settings as per your preferences. However, visiting our website without cookies may limit access to certain services, features, and functionalities. You may choose to reject all cookies or get notified when a cookie is set by configuring your browser settings. Since each browser has a unique configuration, please refer to your browser’s ‘Help’ menu to understand how to modify your cookie settings.
• Other technologies: In addition to cookies, our website, email messages, and other aspects of our business may also employ other technologies such as pixels and web beacons. These technologies are utilized to enhance our products, services, and marketing initiatives.
• Targeted advertising: We and our service providers may show targeted ads through the use of cookies, pixels, and web beacons on our website or other websites. We may also use this information to identify your devices and web browsers and show relevant ads. This helps us improve our products and services while providing you with personalized advertising. For more information on how to opt-out of certain types of targeted advertising, please see the “Managing cookies and opting out” section above.
• Do-Not-Track: At present, our systems do not acknowledge browser “do-not-track” signals. However, you can disable specific tracking mechanisms, such as cookies, as mentioned in this section. Additionally, you may opt-out of targeted advertising by following the guidelines provided on the DAA and Network Advertising Initiative websites.